Pedro Gouveia
︎︎︎ Creative Director
︎︎︎ Art & Copy
Meet Pedro de Gouveia, a Creative Director who's skilled in both art direction and copywriting. With a passion for generating fresh and exciting ideas, Pedro is always in creative mode. When he's not working on client projects, you might spot him taking a bike ride through the city, trying to teach his dog new tricks or disturbing his neighbors with his guitar at maximum volume. His work is recognized by prestigious festivals, including Cannes Lions, Clios, One Show, Effie Latam, El Ojo, among others.
︎Currently at Ampfy
as Creative Director
︎︎︎Drop me a line
︎pedrogouveia1403@gmail.com
︎+55 11 99494-1707
︎Linkedin
︎Instagram
︎︎︎Experience
︎Ampfy
︎Ogilvy
︎Almap BBDO | Freelance
︎Y&R
︎CUBOCC
︎JWT
︎Isobar
︎︎︎Awards & Recognitions
︎Cannes Lions
1 Gold
1 Silver
6 Shortlists
︎Clio
1 Grand Clio
1 Silver
1 Bronze
︎One Show
1 Bronze
︎El ojo
2 Gold
1 Silver
1 Bronze
︎LIA
2 Finalist
︎Effie Global
1 Best of the Best
︎Effie LATAM
2 Gold
︎Effie
1 Grand Effie
4 Gold
1 Silver
1 Bronze
︎TikTok Ad Awards
1 Finalist
︎Award Jury
Young Lions Brazil '25
AdForum PHNX 21/2
AdForum PHNX 22/23
︎︎︎Thanks for visiting
︎
/Pepsi
Your Bites, Your Rights
Using AI to turn mealtime into a moment of self-expression.
Most menus tell you what to eat. Pepsi thought it was time to flip that. In “Your Bites, Your Rights,” the brand partnered with Pirajá restaurant to launch an AI-powered dining experience where customers could create bold, unexpected dishes from scratch, like a moqueca sandwich or parmegiana-style shepherd’s pie.
With a simple voice command, guests mixed ingredients, generated an image of their custom dish through AI, and had it cooked on the spot. The campaign transformed a traditional menu into a playground for creativity, flavor, and personality, reinforcing Pepsi’s bold spirit at the heart of every meal.
With a simple voice command, guests mixed ingredients, generated an image of their custom dish through AI, and had it cooked on the spot. The campaign transformed a traditional menu into a playground for creativity, flavor, and personality, reinforcing Pepsi’s bold spirit at the heart of every meal.
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