Pedro
Gouveia
︎︎︎ Creative Director
︎︎︎ Art & Copy
Weekend's guitar hero, meme's sommelier, fried chicken connoisseur and in my dog's opinion, the coolest guy on earth. The truth is that I was born a natural storyteller, constantly coming up with new ideas for stories, jokes, songs, and, later, advertisements. I've been working at top agencies for the past 12 years and one day I realized that I could be a multidisciplinary creative, so I decided to focus on writing (I hope I didn't misspell anything here). Above all, I'm always looking for the best ideas.
︎Currently at Ogilvy Brazil as
Associate Creative Director
︎︎︎Drop me a line
︎pedrogouveia1403@gmail.com
︎+55 11 99494-1707
︎Linkedin
︎Instagram
︎︎︎Experience
︎Ogilvy
︎Almap BBDO | Freelance
︎Y&R
︎CUBOCC
︎JWT
︎Isobar
︎︎︎Awards & Recognitions
︎Cannes Lions
1 Gold
5 Shortlists
︎Clio
1 Grand Clio
1 Silver
1 Bronze
︎One Show
1 Bronze
︎El ojo
2 Gold
1 Silver
1 Bronze
︎LIA
2 Finalist
︎Effie LATAM
2 Gold
︎Effie
1 Grand Effie
4 Gold
1 Silver
1 Bronze
︎AdForum PHNX 21/22
AdForum PHNX 22/23
Award Jury
︎︎︎Thanks for visiting
︎
︎︎︎
/Magalu
Influencers are changing the business. That’s why Magalu, Brazil's #1 retailer, transformed its mascot, created in 2003, into a powerful influencer. More than just the face of the brand, She has become a pop culture celebrity and a social media diva.
This project demonstrates how an integrated work between Magalu, Ogilvy, and other partners made Lu the world's largest virtual influencer.
︎︎︎ See this project
/Magalu
Lu, the world's biggest virtual influencer
Influencers are changing the business. That’s why Magalu, Brazil's #1 retailer, transformed its mascot, created in 2003, into a powerful influencer. More than just the face of the brand, She has become a pop culture celebrity and a social media diva.
This project demonstrates how an integrated work between Magalu, Ogilvy, and other partners made Lu the world's largest virtual influencer.
︎︎︎ See this project
︎︎︎
/Panasonic
During our childhood, we all had something we were passionate about. A film, a toy, a garment or even a pair of a gleaming led shoes.
For Panasonic, we demonstrated how the power and technology of our batteries can help memories last longer.
︎︎︎ See this project
/Panasonic
Life Lasting Memories
During our childhood, we all had something we were passionate about. A film, a toy, a garment or even a pair of a gleaming led shoes.
For Panasonic, we demonstrated how the power and technology of our batteries can help memories last longer.
︎︎︎ See this project
︎︎︎
/Magalu
Businesses worldwide have been seriously affected by the pandemic. However, in Brazil, things were even worse. The Brazilian government has dealt with the virus with denialism and without an organized action plan to combat the pandemic consequences.
With more than 600,000 small businesses closed and unemployment peaking 14,9%, Magalu, Brazil's biggest retail company, had to take action.
︎︎︎ See this project
/Magalu
Magalu Partner
Businesses worldwide have been seriously affected by the pandemic. However, in Brazil, things were even worse. The Brazilian government has dealt with the virus with denialism and without an organized action plan to combat the pandemic consequences.
With more than 600,000 small businesses closed and unemployment peaking 14,9%, Magalu, Brazil's biggest retail company, had to take action.
︎︎︎ See this project
