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/Magalu
Influencers are changing the business. That’s why Magalu, Brazil's #1 retailer, transformed its mascot, created in 2003, into a powerful influencer. More than just the face of the brand, She has become a pop culture celebrity and a social media diva.
This project demonstrates how an integrated work between Magalu, Ogilvy, and other partners made Lu the world's largest virtual influencer.
︎︎︎ See this project
/Magalu
Lu, the world's biggest virtual influencer
Influencers are changing the business. That’s why Magalu, Brazil's #1 retailer, transformed its mascot, created in 2003, into a powerful influencer. More than just the face of the brand, She has become a pop culture celebrity and a social media diva.
This project demonstrates how an integrated work between Magalu, Ogilvy, and other partners made Lu the world's largest virtual influencer.
︎︎︎ See this project
︎︎︎
/Panasonic
During our childhood, we all had something we were passionate about. A film, a toy, a garment or even a pair of a gleaming led shoes.
For Panasonic, we demonstrated how the power and technology of our batteries can help memories last longer.
︎︎︎ See this project
/Panasonic
Life Lasting Memories
During our childhood, we all had something we were passionate about. A film, a toy, a garment or even a pair of a gleaming led shoes.
For Panasonic, we demonstrated how the power and technology of our batteries can help memories last longer.
︎︎︎ See this project
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/Magalu
Businesses worldwide have been seriously affected by the pandemic. However, in Brazil, things were even worse. The Brazilian government has dealt with the virus with denialism and without an organized action plan to combat the pandemic consequences.
With more than 600,000 small businesses closed and unemployment peaking 14,9%, Magalu, Brazil's biggest retail company, had to take action.
︎︎︎ See this project
/Magalu
Magalu Partner
Businesses worldwide have been seriously affected by the pandemic. However, in Brazil, things were even worse. The Brazilian government has dealt with the virus with denialism and without an organized action plan to combat the pandemic consequences.
With more than 600,000 small businesses closed and unemployment peaking 14,9%, Magalu, Brazil's biggest retail company, had to take action.
︎︎︎ See this project