Pedro
Gouveia
︎︎︎ Creative Director
︎︎︎ Art & Copy
Meet Pedro de Gouveia - a Creative Director who's skilled in both art direction and copywriting. With a passion for generating fresh and exciting ideas, Pedro is always in creative mode. When he's not working on client projects, you might spot him taking a bike ride through the city, trying to teach his dog new tricks or disturbing his neighbors with his guitar at maximum volume. His work is recognized by prestigious festivals, including Cannes Lions, Clios, One Show, Effie Latam, El Ojo, among others.
︎Currently at Ampfy
as Creative Director
︎︎︎Drop me a line
︎pedrogouveia1403@gmail.com
︎+55 11 99494-1707
︎Linkedin
︎Instagram
︎︎︎Experience
︎Ampfy
︎Ogilvy
︎Almap BBDO | Freelance
︎Y&R
︎CUBOCC
︎JWT
︎Isobar
︎︎︎Awards & Recognitions
︎Cannes Lions
1 Gold
1 Silver
6 Shortlists
︎Clio
1 Grand Clio
1 Silver
1 Bronze
︎One Show
1 Bronze
︎El ojo
2 Gold
1 Silver
1 Bronze
︎LIA
2 Finalist
︎Effie Global
1 Best of the Best
︎Effie LATAM
2 Gold
︎Effie
1 Grand Effie
4 Gold
1 Silver
1 Bronze
︎AdForum PHNX 21/22
AdForum PHNX 22/23
Award Jury
︎︎︎Thanks for visiting
︎
/Gatorade
BPM Pay
Turning your sweat into currency
Gatorade BPM PAY is an innovative activation that transforms physical exertion into a currency. Using interactive billboards equipped with biometric sensors, participants can measure their heart rate (BPM) after exercising. If their BPM is high enough, demonstrating significant physical effort, they can redeem a free Gatorade directly from the billboard. This creative approach not only promotes physical activity but also directly engages consumers by rewarding them with hydration when they need it most.
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