Pedro
Gouveia
︎︎︎ Creative Director
︎︎︎ Art & Copy
Meet Pedro de Gouveia - a Creative Director who's skilled in both art direction and copywriting. With a passion for generating fresh and exciting ideas, Pedro is always in creative mode. When he's not working on client projects, you might spot him taking a bike ride through the city, trying to teach his dog new tricks or disturbing his neighbors with his guitar at maximum volume. His work is recognized by prestigious festivals, including Cannes Lions, Clios, One Show, Effie Latam, El Ojo, among others.
︎Currently at Ampfy
as Creative Director
︎︎︎Drop me a line
︎pedrogouveia1403@gmail.com
︎+55 11 99494-1707
︎Linkedin
︎Instagram
︎︎︎Experience
︎Ampfy
︎Ogilvy
︎Almap BBDO | Freelance
︎Y&R
︎CUBOCC
︎JWT
︎Isobar
︎︎︎Awards & Recognitions
︎Cannes Lions
1 Gold
1 Silver
6 Shortlists
︎Clio
1 Grand Clio
1 Silver
1 Bronze
︎One Show
1 Bronze
︎El ojo
2 Gold
1 Silver
1 Bronze
︎LIA
2 Finalist
︎Effie Global
1 Best of the Best
︎Effie LATAM
2 Gold
︎Effie
1 Grand Effie
4 Gold
1 Silver
1 Bronze
︎AdForum PHNX 21/22
AdForum PHNX 22/23
Award Jury
︎︎︎Thanks for visiting
︎
︎︎︎
/Magalu
Influencers are changing the business. That’s why Magalu, Brazil's #1 retailer, transformed its mascot, created in 2003, into a powerful influencer. More than just the face of the brand, She has become a pop culture celebrity and a social media diva.
This project, that won several awards, demonstrates how an integrated work between Magalu, Ogilvy, and other partners made Lu the world's biggest virtual influencer.
︎︎︎ See this project
/Magalu
Lu, the world's biggest virtual influencer
Influencers are changing the business. That’s why Magalu, Brazil's #1 retailer, transformed its mascot, created in 2003, into a powerful influencer. More than just the face of the brand, She has become a pop culture celebrity and a social media diva.
This project, that won several awards, demonstrates how an integrated work between Magalu, Ogilvy, and other partners made Lu the world's biggest virtual influencer.
︎︎︎ See this project
