Pedro
Gouveia
︎︎︎ Creative Director
︎︎︎ Art & Copy
Weekend's guitar hero, meme's sommelier, fried chicken connoisseur and in my dog's opinion, the coolest guy on earth. The truth is that I was born a natural storyteller, constantly coming up with new ideas for stories, jokes, songs, and, later, advertisements. I've been working at top agencies for the past 12 years and one day I realized that I could be a multidisciplinary creative, so I decided to focus on writing (I hope I didn't misspell anything here). Above all, I'm always looking for the best ideas.
︎Currently at Ogilvy Brazil as
Associate Creative Director
︎︎︎Drop me a line
︎pedrogouveia1403@gmail.com
︎+55 11 99494-1707
︎Linkedin
︎Instagram
︎︎︎Experience
︎Ogilvy
︎Almap BBDO | Freelance
︎Y&R
︎CUBOCC
︎JWT
︎Isobar
︎︎︎Awards & Recognitions
︎Cannes Lions
1 Gold
1 Silver
6 Shortlists
︎Clio
1 Grand Clio
1 Silver
1 Bronze
︎One Show
1 Bronze
︎El ojo
2 Gold
1 Silver
1 Bronze
︎LIA
2 Finalist
︎Effie LATAM
2 Gold
︎Effie
1 Grand Effie
4 Gold
1 Silver
1 Bronze
︎AdForum PHNX 21/22
AdForum PHNX 22/23
Award Jury
︎︎︎Thanks for visiting
︎
/Magalu
Lu, the world's
biggest
virtual
influencer
Lu is not just a pretty 3D face
Lu from Magalu was born as a virtual assistant in 2003 and today is the face of Magalu, one of the biggest retail companies in Brazil – valued at US$31.5B. Her transformation to creator turned her into the biggest virtual influencer in the world, beating global pop culture icons, like Barbie. Lu from Magalu put a retail store in social and cultural contexts that had never been explored by this category. Hence, she became a pop culture celebrity. Her visibility and engagement exploded exponentially, creating new sources of revenue for Magalu.
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