︎

Pedro
Gouveia

   
    ︎︎︎ Creative Director
    ︎︎︎ Art & Copy

Weekend's guitar hero, meme's sommelier, fried chicken connoisseur and in my dog's opinion, the coolest guy on earth. The truth is that I was born a natural storyteller, constantly coming up with new ideas for stories, jokes, songs, and, later, advertisements. I've been working at top agencies for the past 12 years and one day I realized that I could be a multidisciplinary creative, so I decided to focus on writing (I hope I didn't misspell anything here). Above all, I'm always looking for the best ideas.

    ︎Currently at Ogilvy Brazil as
        Associate Creative Director





︎︎︎Drop me a line  

    ︎pedrogouveia1403@gmail.com
    ︎+55 11 99494-1707
    ︎Linkedin
    ︎Instagram


︎︎︎Experience

    ︎Ogilvy
    ︎Almap BBDO | Freelance
    ︎Y&R 
    ︎CUBOCC
    ︎JWT
    ︎Isobar


︎︎︎Awards & Recognitions

    ︎Cannes Lions
        1 Gold
        1 Silver
        6 Shortlists

    ︎Clio
        1 Grand Clio
        1 Silver
        1 Bronze

    ︎One Show
        1 Bronze

    ︎El ojo
        2 Gold
        1 Silver
        1 Bronze

    ︎LIA
        2 Finalist
        
    ︎Effie LATAM
        2 Gold
       
    ︎Effie
        1 Grand Effie
        4 Gold
        1 Silver
        1 Bronze

    ︎AdForum PHNX 21/22
          AdForum PHNX 22/23  
          Award Jury


︎︎︎Thanks for visiting

︎

︎

Pedro
Gouveia

   
    ︎︎︎ Creative Director
    ︎︎︎ Art & Copy

Weekend's guitar hero, meme's sommelier, fried chicken connoisseur and in my dog's opinion, the coolest guy on earth. The truth is that I was born a natural storyteller, constantly coming up with new ideas for stories, jokes, songs, and, later, advertisements. I've been working at top agencies for the past 12 years and one day I realized that I could be a multidisciplinary creative, so I decided to focus on writing (I hope I didn't misspell anything here). Above all, I'm always looking for the best ideas. Plus, I've recently received awards from prestigious festivals such as Cannes Lions, Effie Latam, El Ojo, among others.

    ︎Currently at Ogilvy Brazil as                  
        Associate Creative Director

︎︎︎Drop me a line

    ︎pedrogouveia1403@gmail.com
    ︎+55 11 99494-1707
    ︎Linkedin
    ︎Instagram

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︎︎︎

/Magalu

Lu, the world's
biggest virtual
influencer


Lu is not just a pretty 3D face


Lu from Magalu was born as a virtual assistant in 2003 and today is the face of Magalu, one of the biggest retail companies in Brazil – valued at US$31.5B. Her transformation to creator turned her into the biggest virtual influencer in the world, beating global pop culture icons, like Barbie. Lu from Magalu put a retail store in social and cultural contexts that had never been explored by this category. Hence, she became a pop culture celebrity. Her visibility and engagement exploded exponentially, creating new sources of revenue for Magalu.

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