︎

Pedro
Gouveia

   
    ︎︎︎ Creative Director
    ︎︎︎ Art & Copy

Meet Pedro de Gouveia - a Creative Director who's skilled in both art direction and copywriting. With a passion for generating fresh and exciting ideas, Pedro is always in creative mode. When he's not working on client projects, you might spot him taking a bike ride through the city, trying to teach his dog new tricks or disturbing his neighbors with his guitar at maximum volume. His work is recognized by prestigious festivals, including Cannes Lions, Clios, One Show, Effie Latam, El Ojo, among others.

    ︎Currently at Ampfy
        as Creative Director




︎︎︎Drop me a line  

    ︎pedrogouveia1403@gmail.com
    ︎+55 11 99494-1707
    ︎Linkedin
    ︎Instagram


︎︎︎Experience

   ︎Ampfy
    ︎Ogilvy
    ︎Almap BBDO | Freelance
    ︎Y&R 
    ︎CUBOCC
    ︎JWT
    ︎Isobar


︎︎︎Awards & Recognitions

    ︎Cannes Lions
        1 Gold
        1 Silver
        6 Shortlists

    ︎Clio
        1 Grand Clio
        1 Silver
        1 Bronze

    ︎One Show
        1 Bronze

    ︎El ojo
        2 Gold
        1 Silver
        1 Bronze

    ︎LIA
        2 Finalist
   
    ︎Effie Global
        1 Best of the Best
    
    ︎Effie LATAM
        2 Gold
       
    ︎Effie
        1 Grand Effie
        4 Gold
        1 Silver
        1 Bronze

    ︎AdForum PHNX 21/22
          AdForum PHNX 22/23  
          Award Jury


︎︎︎Thanks for visiting

︎

︎

Pedro
Gouveia

   
    ︎︎︎ Creative Director
    ︎︎︎ Art & Copy

Meet Pedro de Gouveia - a Creative Director who's skilled in both art direction and copywriting. With a passion for generating fresh and exciting ideas, Pedro is always in creative mode. When he's not working on client projects, you might spot him taking a bike ride through the city, trying to teach his dog new tricks or disturbing his neighbors with his guitar at maximum volume. His work is recognized by prestigious festivals, including Cannes Lions, Clios, One Show, Effie Latam, El Ojo, among others.


    ︎Currently at Ogilvy Brazil
        as Creative Director

︎︎︎Drop me a line

    ︎pedrogouveia1403@gmail.com
    ︎+55 11 99494-1707
    ︎Linkedin
    ︎Instagram

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︎︎︎

/Magalu

Lu, the world's
biggest virtual
influencer


Lu is not just a pretty 3D face


Lu from Magalu was born as a virtual assistant in 2003 and today is the face of Magalu, one of the biggest retail companies in Brazil – valued at US$31.5B. Her transformation to creator turned her into the biggest virtual influencer in the world, beating global pop culture icons, like Barbie. Lu from Magalu put a retail store in social and cultural contexts that had never been explored by this category. Hence, she became a pop culture celebrity. Her visibility and engagement exploded exponentially, creating new sources of revenue for Magalu.

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