Magalu in Rio
The inauguration everybody was waiting for
Magalu had arrived in Rio, and we needed to make a good first impression. We collaborated with Anitta, who wrote and produced a song about our arrival in true Carioca funk style. The music video was a huge success and was aired on TV and the Internet. And this was just the beginning.
“Rio, throughout all the state, Magalu is coming to you”
The plan was to visually occupy Rio, so we needed to be visible everywhere. First, we appeared on Rio's most iconic monument, Christ the Redeemer, with a lighting show that illuminated the entire city in blue. In addition, we sponsored 1000 city bicycles, renovated and repaired 30 commuter buses, provided a year of free wifi on surface trains, opened 50 stores, and simultaneously created 3000 jobs. We've definitely been noticed.
Even Lu, Magalu's virtual influencer, showed up to join us.