Pedro
Gouveia
︎︎︎ Creative Director
︎︎︎ Art & Copy
Meet Pedro de Gouveia - a Creative Director who's skilled in both art direction and copywriting. With a passion for generating fresh and exciting ideas, Pedro is always in creative mode. When he's not working on client projects, you might spot him taking a bike ride through the city, trying to teach his dog new tricks or disturbing his neighbors with his guitar at maximum volume. His work is recognized by prestigious festivals, including Cannes Lions, Clios, One Show, Effie Latam, El Ojo, among others.
︎Currently at Ampfy
as Creative Director
︎︎︎Drop me a line
︎pedrogouveia1403@gmail.com
︎+55 11 99494-1707
︎Linkedin
︎Instagram
︎︎︎Experience
︎Ampfy
︎Ogilvy
︎Almap BBDO | Freelance
︎Y&R
︎CUBOCC
︎JWT
︎Isobar
︎︎︎Awards & Recognitions
︎Cannes Lions
1 Gold
1 Silver
6 Shortlists
︎Clio
1 Grand Clio
1 Silver
1 Bronze
︎One Show
1 Bronze
︎El ojo
2 Gold
1 Silver
1 Bronze
︎LIA
2 Finalist
︎Effie Global
1 Best of the Best
︎Effie LATAM
2 Gold
︎Effie
1 Grand Effie
4 Gold
1 Silver
1 Bronze
︎AdForum PHNX 21/22
AdForum PHNX 22/23
Award Jury
︎︎︎Thanks for visiting
︎
/Magalu
Magalu in Rio
The inauguration everybody was waiting for
Magalu had arrived in Rio, and we needed to make a good first impression. We collaborated with Anitta, who wrote and produced a song about our arrival in true Carioca funk style. The music video was a huge success and was aired on TV and the Internet. And this was just the beginning.
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“Rio, throughout all the state, Magalu is coming to you”
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Occupying Rio
The plan was to visually occupy Rio, so we needed to be visible everywhere. First, we appeared on Rio's most iconic monument, Christ the Redeemer, with a lighting show that illuminated the entire city in blue. In addition, we sponsored 1000 city bicycles, renovated and repaired 30 commuter buses, provided a year of free wifi on surface trains, opened 50 stores, and simultaneously created 3000 jobs. We've definitely been noticed.
Even Lu, Magalu's virtual influencer, showed up to join us.