Pedro
Gouveia
︎︎︎ Creative Director
︎︎︎ Art & Copy
Weekend's guitar hero, meme's sommelier, fried chicken connoisseur and in my dog's opinion, the coolest guy on earth. The truth is that I was born a natural storyteller, constantly coming up with new ideas for stories, jokes, songs, and, later, advertisements. I've been working at top agencies for the past 12 years and one day I realized that I could be a multidisciplinary creative, so I decided to focus on writing (I hope I didn't misspell anything here). Above all, I'm always looking for the best ideas.
︎Currently at Ogilvy Brazil as
Associate Creative Director
︎︎︎Drop me a line
︎pedrogouveia1403@gmail.com
︎+55 11 99494-1707
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/Magalu
Magalu in Rio
The inauguration everybody was waiting for
Magalu had arrived in Rio, and we needed to make a good first impression. We collaborated with Anitta, who wrote and produced a song about our arrival in true Carioca funk style. The music video was a huge success and was aired on TV and the Internet. And this was just the beginning.
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“Rio, throughout all the state, Magalu is coming to you”
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Occupying Rio
The plan was to visually occupy Rio, so we needed to be visible everywhere. First, we appeared on Rio's most iconic monument, Christ the Redeemer, with a lighting show that illuminated the entire city in blue. In addition, we sponsored 1000 city bicycles, renovated and repaired 30 commuter buses, provided a year of free wifi on surface trains, opened 50 stores, and simultaneously created 3000 jobs. We've definitely been noticed.
Even Lu, Magalu's virtual influencer, showed up to join us.