Hurry up, Rubinho!
Ruivo x Rubinho
Vivo Tudo is a special prepaid mobile plan by Vivo, the Brazilian Telefonica company. To communicate that now Vivo Tudo has 4G and demonstrate its speed, we brought an athlete known in Brazil as the slowest person ever: Rubens Barrichello So, we placed our Ruivo (Redhead - the mascot of Vivo) completing tasks in some funny 5 sec pre-roll ads before any YouTube video. And Rubinho, well… he’s slow. But the success was quick, adding more than 8 million views in all 5 ads.
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