Pedro
Gouveia
︎︎︎ Creative Director
︎︎︎ Art & Copy
Meet Pedro de Gouveia - a Creative Director who's skilled in both art direction and copywriting. With a passion for generating fresh and exciting ideas, Pedro is always in creative mode. When he's not working on client projects, you might spot him taking a bike ride through the city, trying to teach his dog new tricks or disturbing his neighbors with his guitar at maximum volume. His work is recognized by prestigious festivals, including Cannes Lions, Clios, One Show, Effie Latam, El Ojo, among others.
︎Currently at Ogilvy Brazil
as Creative Director
︎︎︎Drop me a line
︎pedrogouveia1403@gmail.com
︎+55 11 99494-1707
︎Linkedin
︎Instagram
︎︎︎Experience
︎Ogilvy
︎Almap BBDO | Freelance
︎Y&R
︎CUBOCC
︎JWT
︎Isobar
︎︎︎Awards & Recognitions
︎Cannes Lions
1 Gold
1 Silver
6 Shortlists
︎Clio
1 Grand Clio
1 Silver
1 Bronze
︎One Show
1 Bronze
︎El ojo
2 Gold
1 Silver
1 Bronze
︎LIA
2 Finalist
︎Effie LATAM
2 Gold
︎Effie
1 Grand Effie
4 Gold
1 Silver
1 Bronze
︎AdForum PHNX 21/22
AdForum PHNX 22/23
Award Jury
︎︎︎Thanks for visiting
︎
/Magalu
Give better surprises for your dad
A surprise he'll never forget.
Last year, there were over 40,000 mentions on social media of incidents, such as children breaking their father's stuff—aka 'Giving them surprises,' which generated a reach of 107 million users. Those who have children understand that their days are filled with both joyful moments and many challenges. However, even issues have their own charm and, in the end, shape the funny memories of the future. That is the spirit of Magalu's Father's Day campaign.
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Tagline: "Give better surprises for your dad, give him a gift from Magalu."
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Boosting sales across different categories
The campaign aimed to increase sales in a variety of areas, including tools, electronics, games, personal care, and telecoms. As a result, in addition to the extended version, we've prepared short movies to boost sales.
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