Give better surprises for your dad
A surprise he'll never forget.
Last year, there were over 40,000 mentions on social media of incidents, such as children breaking their father's stuff—aka 'Giving them surprises,' which generated a reach of 107 million users. Those who have children understand that their days are filled with both joyful moments and many challenges. However, even issues have their own charm and, in the end, shape the funny memories of the future. That is the spirit of Magalu's Father's Day campaign.
Tagline: "Give better surprises for your dad, give him a gift from Magalu."
Boosting sales across different categories
The campaign aimed to increase sales in a variety of areas, including tools, electronics, games, personal care, and telecoms. As a result, in addition to the extended version, we've prepared short movies to boost sales.