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/Magalu
Influencers are reshaping business, and Magalu led the way by turning its 2003 mascot into a pop culture icon. With help from Ogilvy and partners, Lu became the world’s biggest virtual influencer, winning major awards along the way.
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/Magalu
Lu, the world's biggest virtual influencer
Influencers are reshaping business, and Magalu led the way by turning its 2003 mascot into a pop culture icon. With help from Ogilvy and partners, Lu became the world’s biggest virtual influencer, winning major awards along the way.
︎︎︎ See this project
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/Gatorade
ACL injuries are sidelining young female athletes. That’s why Gatorade created Ginga, a science-backed warm-up, inspired by Brazilian rhythm, designed to reduce ACL risk. Backed by Brazilian national team doctors and stars like Tamires and Izzy, Ginga brings safety, style, and strength to the next generation.
︎︎︎ See this project
/Gatorade
Ginga Program
ACL injuries are sidelining young female athletes. That’s why Gatorade created Ginga, a science-backed warm-up, inspired by Brazilian rhythm, designed to reduce ACL risk. Backed by Brazilian national team doctors and stars like Tamires and Izzy, Ginga brings safety, style, and strength to the next generation.
︎︎︎ See this project
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/Panasonic
During our childhood, we all had something we were passionate about. A film, a toy, a garment or even a pair of a gleaming led shoes.
For Panasonic, we demonstrated how the power and technology of our batteries can help memories last longer.
︎︎︎ See this project
/Panasonic
Life Lasting Memories
During our childhood, we all had something we were passionate about. A film, a toy, a garment or even a pair of a gleaming led shoes.
For Panasonic, we demonstrated how the power and technology of our batteries can help memories last longer.
︎︎︎ See this project