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/Magalu
Influencers are changing the business. That’s why Magalu, Brazil's #1 retailer, transformed its mascot, created in 2003, into a powerful influencer. More than just the face of the brand, She has become a pop culture celebrity and a social media diva.
This project, that won several awards, demonstrates how an integrated work between Magalu, Ogilvy, and other partners made Lu the world's biggest virtual influencer.
︎︎︎ See this project
/Magalu
Lu, the world's biggest virtual influencer
Influencers are changing the business. That’s why Magalu, Brazil's #1 retailer, transformed its mascot, created in 2003, into a powerful influencer. More than just the face of the brand, She has become a pop culture celebrity and a social media diva.
This project, that won several awards, demonstrates how an integrated work between Magalu, Ogilvy, and other partners made Lu the world's biggest virtual influencer.
︎︎︎ See this project
︎︎︎
/Panasonic
During our childhood, we all had something we were passionate about. A film, a toy, a garment or even a pair of a gleaming led shoes.
For Panasonic, we demonstrated how the power and technology of our batteries can help memories last longer.
︎︎︎ See this project
/Panasonic
Life Lasting Memories
During our childhood, we all had something we were passionate about. A film, a toy, a garment or even a pair of a gleaming led shoes.
For Panasonic, we demonstrated how the power and technology of our batteries can help memories last longer.
︎︎︎ See this project